40% of consumers would be willing to pay more for a product if they could experience it through augmented reality according to Retail perception. This is one of the many indicators that the retail industry is changing.
Consumers are looking for more unique and personalized experiences before making a purchase decision.
So, how can retailers use AR to increase their revenues and reinforce customers’ interaction?
AR offers limitless opportunities for harnessing the technology and making it work for you. Thus, today we are going to give you 3 efficient ways of doing so :
AR Treasure hunt campaign
A way to improve the customer experience inside the retailing stores is the use of AR treasure hunt campaigns.
Retailers should and some are already opting for treasure hunts since it provides an instant user interaction. Customers are already perceiving it as a way of winning a prize; the more the prize is appealing, the more the campaign is successful. After all, it is a game. The more people gamify it, the more addictive they make it, and the more the campaign will go viral.
Big retailers like Tesco, Walmart, and Ikea used AR treasure hunt campaigns.They all proved successful resulting in huge traffic and a sales boost.
You can find here a list of 10 campaigns done in retail.
Augmania has also successfully created two treasure hunt campaigns for well-known shopping malls in the UK which resulted in an increase in customer retention, footfall and a social media traffic of 30%. Check out the campaign’s results here.
AR DIY campaign
Another way of winning in retail through AR is by creating the campaign by yourself.
You can simply do it using a DIY (Do It Yourself) tool. No hassle, no AR knowledge, no coding skills and mainly no need for an application downloading.
Those self-service AR tools are designed to make creating simple AR experiences a fun and an easy task to do. Their magic lies in making what usually takes months of hard work to prepare, achievable in few days … even in few minutes!
You can use DIY tools to create QR based campaigns. After all, QR codes present a useful way of increasing the footfall and engaging customers in social channels. One successful campaign using QR codes was in a Singapore’s VivoCity shopping mall: They hired QR mascots in the form of shopping bags emblazoned with huge QR code to push shoppers to scan the code. Eventually, it will drive them to content promo page where they get the chance to win prizes.
Another cool campaign idea you can do using a DIY platform is creating a 3D animation. By simply uploading your 3D objects, your audience can interact with it and share the campaign with their friends. Pepsi Max has successfully used 3D animations to create a killer campaign in 2014. Pepsi Max: Unbelievable Bus Shelter.A live video-feed appeared on HD screen with 3D animation of a bus shelter. It was initially projected on a glass wall.This technique made it look so authentic.
There’s more to tell about the features and the opportunities that DIY tools can provide, and you can start learning about it through exploring Augmania’s DIY tool. Check out our blog on how to build your first campaign.
The more you know about your customers, the better you can serve them, and the higher is your ROI!
Retailers recognize the importance of understanding customers behavior. That’s why they are investing in the use of powerful technologies, predictive analysis, and AI.
Now, this a win-win situation for both parties since consumers is also interested in how AI will be used in retail. A research from Sonar confirms this, stating that 70% of US millennials say they would appreciate a brand or retailer using AI technology to show a more interesting product.
Tesco, the retailer giant, is already leveraging the use of AI to gain insights into its customer’s shopping behavior. They are even preparing to improve their approach toward this technology to be able to predict the changing buying pattern of their consumers.
The disruptive technology is usually integrated into the AR applications or platforms. It provides analytics about the campaign launched.
Often, you can even customize your analytics to give you the exact information you need. This is why we made this a priority at Augmania and users can customize the metrics of the campaigns they create and tie them to their business KPIs.
Finally, as Thomas Husson, principal analyst at research firm Forrester stated, “Outward is not only focusing on AR, it is also enabling other digital experiences. It will be key for retailers to leverage tech to simplify shopper experiences,”
Start building your own AR campaigns now by signing up to our platform, and remember, it’s all hassle free, you don’t need to be a developer or have any technical skills to do it!