“In marketing, it doesn’t hurt to be obsessed with your business!”
Because if you do, it will naturally show in your marketing. You will care more than everybody else about how to communicate it to the world.
However, you might not be too keen on what you are actually doing. You might not like marketing in the first place, yet here you are reading the Dos and Don’ts every marketer should know. In this case, you are on the right track.
Marketing, more specifically digital marketing has its perks. Some practices might work for a period of time and fail right after it. The domain is always on the swing. Right now, I won’t give you specific “trendy” tactics to integrate within your marketing but I will remind you of some basics to help you along the way.
So first let’s start with what not to do!
1.Don’t advertise for the sake of advertising
Some if not many businesses are flooding social media with ads that only accumulate content. They neither display an efficient brand image nor do they convey the right message to customers, which only indicates how clueless they are. Advertising is about promotion but you gotta be smart about it. It is not about invading the social media and having your brand’s logo pop up everywhere. You can drown the internet with ads but they are either too shallow or too confusing to attract anybody. Then, it is time for you to change your advertising perspective.
Put more effort to portray your business in the best way possible. Remember that people love storytelling so tell them a story! Send more heartfelt messages.
Here is a pretty interesting blog about successful marketing campaigns that rounded about storytelling: https://econsultancy.com/blog/63710-telling-stories-five-successful-marketing-examples/
You don’t need to go viral all the time! You don’t need to sponsor your ads on every channel out there. It is a matter of quality, not quantity.
Comparing your marketing strategy against others in your field is very important. I could even say it is one of the primary tasks that you should do before setting up your own strategy. But don’t over do it. Some marketers are constantly researching their competitors’ marketing activities to the point where they lose focus on their own marketing. Meaning; they unconsciously start imitating their competitors and end up losing their authenticity. Especially at the beginning, it is so easy to get caught up by the market influence and surrender to the safe competitor style.
3.Don’t Rush your editorial calendar
The clock is ticking, time pressure gets intenser and your boss is getting impatient. You feel rushed as everyone is expecting your content plan to be delivered and started upon. Don’t panic! If a delay will happen then let it happen. Why? Because convincing your boss to get his patience extended is better than messing up and failing the whole marketing strategy. Hasting a guide such as the editorial calendar can spoil all of your content strategies, so be careful about it. Always keep in mind the greater good and don’t let momentarily tenseness get in your way of success.
Now, what you should do:
1.Create content you actually like
You know how important content marketing is for your business. It is what draws people to your website and basically what triggers your potential customers. Meaning: don’t create lousy content. Put yourself in the shoes of your reach and criticize what you provide online. It is crucial to be somewhat creative and appealing to win over the content market. Create insightful posters, interesting infographics, fun concise videos or any type of content that you enjoy first and prior to anything.
Play on the visual part! Be catchy and trick people to scroll down your pages then leave them the chance to actually like your content.
TIP: Exploit technology to your benefit! Don’t miss out on disruptive tech in the field and reach out to the tools that can help you win your crowd. A breeze of fresh air for content marketing is Augmented Reality. So, go ahead and dive into it to get more attention and differentiate yourself.
Know more: The key to your marketing success
It is crucial to study your niche and be well familiar with your product and its market. Your marketing needs to be accurately aligned with all of that. Successful campaigns are not arbitrary. They are well studied and well executed and they definitely required a long period of time to be finalized.
So Long story short, take your time, grasp your task and dig deeper through the best strategy you can pull to meet the high expectations.
Check out 15 Marketing strategies that inspire strategic thinkers: https://www.inc.com/murray-newlands/15-marketing-strategies-that-inspire-strategic-thinkers.html
Last but certainly not least, be cool about it. I know it is hard to be optimistic when your metrics met the pessimistic expectation. But it is not the end of the world. You can’t think strategically and be negative about it at the same time. Have some patience and confidence in what you are doing. You need to believe that it is possible to hack your way through the market in order to actually do it. So, give yourself some time and credit and hang on through the rough patches of the digital world.
If you have any question, leave it in the comment section!
See you soon!