Remember when Facebook began its ad inventory and everybody, every business leveraged it for their campaigns? Not to mention the giant Google and its record-beating advertising shares. These companies have gained a huge amount of money from it to until it became a primary revenue source.
The ad revenue witnessed an even bigger growth when consumers switched PCs to smartphones for surfing the Internet. Since then, mobile ad sales have grown tremendously giving the opportunity to widen the ad market.
Unfortunately, things are going down the hill nowadays. Studies have revealed that Facebook and Google are having too many ad worries! Advertising, in general, is becoming a headache. People increasingly find it ANNOYING to the point where an ad-nausea became immersive and ad blocking became a necessity for the majority of internet users.
The problem is while mobile ad sales are growing, their share of the total revenues has been relatively flat. And there is no true call of action to defeat it.
1: Because there is no new ad inventory since phone use has somehow gotten stable and the platforms are already ad inflated.
2: Because as seen the content is bothersome.
Not to cut the hopes though, there actually is a solution for this: By using the right technology it is possible to boost ad revenues.
The main issue is people’s reaction to ads, right? The more they Adblock the more companies are damaged. So it is only a matter of reversing the situation. What if we can change people’s reactions towards ads? What if we get rid of ad-nausea and flip it to ad-appeal. There won’t be any new ad inventory released anytime soon so the only way to change the facts is by optimizing the existing inventories and basically make people like ads!
No way you might think!
Yes way, the right technology does exist for it and it is called Augmented Reality (AR).
You can say AR and spark a non-ending conversation about its emergence and the way it is reshaping our lives! Read: 5 ways AR reshapes our lives.
But AR’s contributions to marketing and advertising are an eye awakening to the fact that it is what we need to be armed with if we want to combat the consistent stubborn war against ads which I happen to fully excuse. Ads can show lousy content, no creativity, and sickeningly repetitive import. AR is a way to fix that! Check our article: make your ads stand out if you want to discover how.
Augmented Reality pressures you into unleashing your creativity and portrays it in a very high-quality disruptive technology.
Ads with AR are more friendly thus tend to appeal more to people and resist rejection the most.
Facebook has recently taken a step closer towards AR as it released its new augmented platform at F8 and made it mainstream for its acquisitions as well. This is where you can sense the change. Imagine later Facebook’s wall a 3D space and everyone stroll down a virtual media with augmented ads that nobody ever minds. At least that is how I envision the near future. And I say near because of the emergence of AR authoring and publishing tools such as Augmania: an AR content-based digital marketing platform to create compelling campaigns and embed them on all social media.
Everyone is expecting Facebook and Google to deliver stellar ad growth and breaking into AR is an opportunity to be ceased for them to do so.
Tell us what you think!
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