Can you tell me one characteristic that made you decide to pick a brand and stick with it? So can I, so can everyone.
When you go Christmas shopping or fetch the best birthday gift, you visualize how perfect it matches the person you are giving it to. You can see what makes the brand special and why would it be the most convenient purchase. But why?
It is because those brands had pulled off an enormous effort into making their customers attached to them. Those efforts resulted in brand loyalty, and if you read along you’ll pull it off as well!
One major step to achieving brand loyalty is to increase your brand awareness.
Brands within the same product range are uncountable but few of them make it to the list of “known”. That is a challenge faced by almost every team launching a new product or service. The likelihood that customers recognize your brand and are able to differentiate it from similar brands is a key factor in ensuring the viability of your brand.
The higher your brand awareness is the higher your chances are to make economic moat that will gain you a level of immunity towards competitors.
At this point, you might be asking yourself how can I do that?
Social media is definitely the way to go especially that we know by 2022 total spend for digital marketing will be $120 billion!
See make your ads stand out
But that is not enough.
Making people see your ads or accidentally read the name of your brand on a label or a Facebook post won’t grant you that they will remember it or actually know a thing about it.
Bummer I know, after all the effort you’ve put in advertising to make the crowd swoon over!
What you need is for people to remember you, your uniqueness and your offer.
At a time of stiff competition, the best way to achieve this mission is to embrace the latest marketing tool aka. It is all about creating a unique experience for them. Augmented Reality which is what we master at Augmania and this is how we leverage it:
Image recognition feature
This feature gives you the opportunity of linking your logo or any other visual relevant to your brand to an AR experience. Imagine a customer of yours with his/her smartphone that spotted your logo on a random street poster. You can astonish them by an augmented screen enhanced clip that tells an instant story about your brand.
You will basically make your brand a walking companion whether in the streets or on store shelves, anywhere and anytime.
QR and barcode reading feature
Your QR code is your identifier right! But it is a machine readable label. It contains data that basically nobody can access. AR can make your customers decipher that information. Once your QR code is spotted, you can use augmented technology and create any informative video with virtual layers to make it thrilling and educative.
By using AR to enhance your brand awareness, you are literally taking every opportunity there is to make your brand visible. You are fighting oblivion by not leaving a loophole for your brand to go unnoticed.
This is not only a chance for you to uprise competitors and make your products reachable but to also leave an impression and higher up your brand familiarity within the masses.
Successful marketers are convinced of the importance of building and maintaining brand awareness. Thus we can see their trials to reach people by optimizing their online search and making big budgets for paid promotion like AdWords or social media paid ads. Which is important, it is an efficient way to be found amongst millions of websites and pages.
Engaging prospects with AR experiences, however, is your way out from extremely spendy viewability methods with no guarantee of future memory nor engagement.
All that you need is to unleash your creativity and think of the best way you want people to come across your brand. Make an appealing intro, share your core values and what makes you special. Educate the crowd about your brand while astonishing them with a spectacular reality. You’ll see how fast your 3rd party mentions will climb and how easy recognizing your products will become.
If you too believe that building such brand awareness will lead you to customer loyalty and rank you above your competitors, then join
By the way, you are most welcome to come to our official launch at the world’s biggest Augmented Reality manifestation the AWE 2017! Come visit and start the demo that will revolutionize your marketing!